University of California - Davis, CA
posted 2 months ago
The Digital Marketing Manager at the University of California, Davis, will report directly to the Executive Director of Marketing and Communications. This role is pivotal in developing and managing a comprehensive multimedia marketing and communications portfolio aimed at enhancing the visibility and appeal of graduate education at UC Davis. The Digital Marketing Manager will collaborate closely with deans, directors, and administrators to enrich the Graduate Studies brand through the design and implementation of outreach campaigns, social media initiatives, and digital communications that align with goals for graduate student recruitment, retention, and community-building. In this position, the Digital Marketing Manager will utilize a variety of web and non-web-based platforms, including Adobe Creative Suite, Canva, and content management systems like Drupal. They will also manage social media platforms using tools such as Hootsuite, and marketing platforms like MailChimp or Constant Contact. A key aspect of the role involves tracking, analyzing, and reporting on campaign performance using analytic tools, and working closely with the Executive Director to refine ongoing marketing strategies. The successful candidate will be expected to engage effectively with a diverse range of individuals, serving as a marketing strategist and liaison to Graduate Studies staff and other stakeholders within the UC Davis community, including students, faculty, and alumni.