Oak View Group - Austin, TX
posted about 2 months ago
The Digital Marketing Manager at Moody Center will be responsible for managing the entire digital footprint of the venue, which includes social media, email marketing, the website, the app, and other digital assets. This role is crucial for enhancing the online presence and engagement of the Moody Center, ensuring that all digital marketing efforts align with the overall marketing strategy of the organization. The manager will directly supervise the full-time Marketing Coordinator and will be involved in developing high-impact advertising and content strategies across various digital platforms. In this position, the Digital Marketing Manager will oversee the email marketing strategy and execution using Salesforce Marketing Cloud. This includes developing and integrating marketing plans aimed at increasing awareness and driving ticket and product sales. The manager will also be responsible for building and maintaining email templates, automating marketing journeys, and optimizing growth marketing strategies through metrics such as conversion optimization and A/B testing. Additionally, the role involves managing the content and scheduling calendar for organic social media channels and email marketing, collaborating with the Senior Manager of Marketing to meet contractual needs for venue sponsors, and providing analysis of all digital platforms. The manager will develop and maintain the brand voice across all digital platforms, engage with local influencers, and ensure synergy between Moody Center and the University of Texas Athletics for cross-promotional opportunities. The position requires capturing engaging content throughout the year and serving as the on-site marketing representative for designated events. The Digital Marketing Manager will also assist with other marketing department duties as requested by the leadership team, making this a dynamic and multifaceted role that requires both strategic thinking and hands-on execution.