Innovation Works - Pittsburgh, PA
posted 26 days ago
As a Digital Marketing Manager at Moonstone Nutrition, you will play a pivotal role in shaping our digital marketing strategy and executing campaigns that resonate with our target audience. Your primary responsibility will be to develop, implement, track, and optimize our digital marketing initiatives across various channels, including web, SEO/SEM, email, social media, and display advertising. You will work closely with the marketing team, supporting teams such as programmers, and external vendors to ensure that campaigns are launched on time and within budget. In this role, you will be responsible for maintaining our social media presence across all digital platforms and managing our eCommerce platforms, including Amazon.com, Walmart.com, and Target.com. You will measure and report on the performance of all digital marketing campaigns, assessing them against established goals such as ROI and KPIs. Your analytical skills will be crucial in identifying trends and insights, optimizing spend and performance based on these insights, and brainstorming new and creative growth strategies. You will also plan, execute, and measure experiments and conversion tests, collaborating with internal teams to create landing pages and optimize user experience. Your strong analytical ability will allow you to evaluate the end-to-end customer experience across multiple channels and touchpoints, ensuring that conversion points are instrumented and user funnels are optimized. Additionally, you will evaluate emerging technologies and provide thought leadership for their adoption where appropriate.