Digital Marketing Manager- Next Generation Sales Engine

Zoetis - Parsippany-Troy Hills, NJ

Full-time

Parsippany-Troy Hills, NJ

Chemical Manufacturing

About the position

We are seeking a creative, action-oriented, results-driven digital marketer who will design and execute marketing & sales campaigns to deliver sustainable business impact. In this role, you will have the opportunity to contribute to a strategic initiative that will grow revenue for Zoetis Petcare and transform the marketing & sales function at an industry-leading animal health company. Your work will provide an exceptionally broad view of every aspect of Zoetis' business, while directly supporting the US Petcare division. The ideal candidate is someone who thrives in a fast-paced, collaborative, and transparent environment. A self-starter with an entrepreneurial mindset, dedicated to innovation and continuous improvement, and passionate about all things digital and cutting-edge marketing technology. You should be a team-oriented person with a positive attitude and enthusiasm for learning.

Responsibilities

• Develop, test, and scale next-generation marketing and sales tactics that are aligned with prioritized business strategies
• Collaborate with data scientists to build and optimize predictive and/or personalization models to identify leads and/or elevate the customer experience
• Propose new and creative approaches to retaining, upselling, and cross-selling customers and converting leads into growth
• Collaborate with marketing, finance, net revenue management, sales operations, inside sales, field sales, and various other functions to execute campaigns
• Work with business analytics to ensure decisions are grounded in data and tie back to business objectives
• Analyze performance of campaigns on a daily/weekly basis and use this data to constantly evolve and improve results
• Define, execute, analyze, and optimize A/B tests
• Report and present on KPIs related to campaign performance and business impact (e.g., revenue, ROI, customer LTV)

Requirements

• At least 5 years of proven experience working in high-growth, startup-style marketing and sales, preferably in the B2B pharmaceutical, animal health, or financial services space
• Knowledgeable in current practices, trends, and technology used in digital marketing and sales
• Excellent project management and time management skills
• Strong written and interpersonal communication skills
• Self-motivated, detail-oriented, comfortable in an environment of changing priorities
• Independent thinker, able to work effectively with limited supervision
• Demonstrated business acumen
• Bachelor's degree in communication, marketing, business, or related fields

Nice-to-haves

• Familiarity with digital marketing platforms e.g. SEO, SEM, social media (organic/paid), programmatic display, email marketing, etc (some hands on keyboard experience preferred)
• Familiarity with marketing automation and lead generation tools
• Familiarity with Adobe Creative Suite software (or other digital creative platforms)
• Experience with translating analytical insights into tangible marketing & sales strategy
• Experience with marketing/sales software and tools such as Salesforce
• Experience with analytics tools including but not limited to Adobe Analytics & Target, Facebook Audience Insights, Google Analytics, Tableau