This job is closed
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About the position
In this role, you will help customers feel good and look their best by adhering to our digital advertising principles: customer-led strategies, emotionally engaging content, performance-driven marketing, and collaborative partnerships. You'll lead your team to expand customer understanding, create meaningful connections, and drive full-funnel marketing strategies, all while fostering an operational excellence culture and delivering results. Success in this role requires proven leadership, effective communication, and a focus on achieving ambitious goals through scalable systems and innovative technologies.
Responsibilities
- Expand Our Customer Understanding & Reach: Lead your team to enrich the data for the media channel you support to create a deep understanding of our customers.
- Create Meaningful Connections: Lead your team to develop personalized storytelling capabilities within the media channel you support based on channel capabilities.
- Optimize a Customer-Led, Full-Funnel Marketing Mix: Lead your team to drive customer-focused digital advertising within the media channel you support.
- Develop an Operational Excellence Based Culture: Lead your team to create efficient, effective, and scalable systems rooted in technological advancements.
Requirements
- Bachelor’s degree in marketing or related field with 7+ years of CRM experience.
- Extensive knowledge of owned channels and their interconnections, including but not limited to Email, App Push, and SMS.
- Strong understanding and ownership of key performance indicators (KPIs) for owned channels.
- Data-driven with a performance-oriented mindset, capable of analyzing channel performance metrics.
- Thorough understanding and compliant to CAN-SPAM Act regulations when developing email marketing strategies.
- Proficient in managing multiple projects with strict deadlines in a fast-paced environment.
- Experience and proficiency with Salesforce, Bluecore, Innervate, Google Analytics, OptiMine, Tableau, and Customer Data Platforms (CDP).
Benefits
- Medical/Vision, Dental, Retirement and Paid Time Away
- Life Insurance and Disability
- Merchandise Discount and EAP Resources
- 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more.
