Digital Marketing Manager (NYC, DC, CHS)

$65,000 - $80,000/Yr

Bread And Butter Pr - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

About the position

The Digital Marketing Manager at bread & Butter is responsible for managing digital marketing strategies for clients in the food & beverage and hotel & travel sectors. This role involves crafting creative content strategies, building consumer ad funnels, and ensuring client goals are met through effective digital marketing campaigns. The position requires a strong understanding of digital trends, analytics, and the ability to collaborate with various teams to optimize marketing efforts.

Responsibilities

• Manage and respond to the needs of food & beverage and hotel & travel clients daily.
• Craft creative content strategies and build consumer ad funnels that meet client goals.
• Plan and execute all digital marketing campaigns including SEM, email, social media, and display advertising.
• Measure and report performance of all digital marketing campaigns, creating benchmarks for success.
• Collaborate with internal teams and outside agencies to create landing pages and optimize user experience.
• Evaluate strategies against client objectives and adjust quarterly goals as needed.
• Draft and manage e-blasts via platforms like MailChimp and Constant Contact.
• Attend and lead client meetings to assess campaign progress and propose new advertising opportunities.

Requirements

• 5+ years of digital marketing experience, preferably within an agency.
• Proven track record for driving sales via paid social media and digital marketing tactics.
• Ability to manage social media advertising strategies for multiple clients simultaneously.
• Experience in planning and executing digital marketing campaigns including Google ads and SEO.
• Strong analytical skills to measure and report on campaign performance.

Nice-to-haves

• Experience with MailChimp or similar email marketing platforms.
• Familiarity with emerging technologies in digital marketing.
• Ability to brainstorm new and creative growth strategies.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Referral program
• Vision insurance