Digital Marketing Manager, Paid Search & Analytics

Crosby Marketing Communications - Annapolis, MD

Full-time - Mid Level

Annapolis, MD

Professional, Scientific, and Technical Services

About the position

Crosby Marketing Communications is seeking a Digital Marketing Manager specializing in Paid Search & Analytics. This role involves managing and executing multi-channel digital marketing campaigns, focusing on paid search, SEO, email marketing, and web/mobile efforts. The manager will analyze data from various sources to optimize campaign performance and support client engagements from concept to execution.

Responsibilities

• Manage digital marketing programs that include paid search, SEO, email marketing, online display, and web/mobile efforts.
• Work with agency team members to define success metrics.
• Review performance analytics, generate web and campaign reports, and integrate recommended improvements into campaign tactics.
• Manage significant paid search engagements from concept to execution and take ownership of these campaigns through ongoing management.
• Support and manage the development of email marketing programs, focusing efforts around list building, email automation/drip campaigns, A/B testing, and email sending, tracking, and reporting.
• Identify opportunities to produce and promote content on behalf of clients.
• Assist in continuously improving processes for collecting campaign performance data.
• Work with other digital team members (UX/UI, design, development) to support web/mobile design and development projects.
• Cultivate strong internal/external relationships by providing trusted counsel on digital marketing matters.
• Keep abreast of online marketing trends, techniques, or technologies that are relevant to our client base.

Requirements

• 2-4 years of experience managing digital campaigns that generate results/ROI.
• Experience with Google marketing products, such as Google Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner, etc.
• Google Analytics certification, Google Ads certification a plus.
• Ability to organize, analyze and present large amounts of campaign performance data and generate performance reports.
• Experience with web analytics platforms, business intelligence, and reporting tools (e.g., Google Analytics, Google Looker Studio, Domo, Salesforce Datorama, Tableau, etc.).
• Proven experience with implementing search engine optimization efforts.
• Experience with optimizing websites and conducting webpage experiments for improved user experience.
• Extremely conscientious in producing high-quality work and meeting deadlines.
• Ability to 'connect the dots' and identify potential issues, as well as solve problems quickly and independently.
• Familiarity with basic content management systems (e.g., WordPress, Drupal), email service providers (e.g., Mailchimp, Constant Contact, Emma, HubSpot), and HTML code.
• Experience working with nonprofits and digital fundraising a plus.
• Strong presentation and written communication skills.
• Proficient with Microsoft 365: Outlook, Word, Excel, PowerPoint, Teams, SharePoint.

Nice-to-haves

• Experience working with nonprofits and digital fundraising.

Benefits

• Profit sharing
• Generous benefits
• Bonuses
• Hybrid work schedule (3 days in office, 2 days remote)