Digital Marketing Manager, Paid Search

Robert Half - Ewing Township, NJ

Full-time - Mid Level

Ewing Township, NJ

Administrative and Support Services

About the position

The Digital Marketing Manager, Paid Search role at Robert Half is a pivotal position focused on developing and executing paid search and social media strategies, alongside content creation. This position is essential for driving digital marketing campaigns and enhancing the company's online presence through effective use of analytics and e-commerce applications.

Responsibilities

• Drive the creation and execution of Paid Search and Social strategies
• Develop and manage digital marketing campaigns
• Leverage Google AdWords and Google Analytics for campaign planning and tracking
• Apply e-Commerce Application for effective online marketing strategies
• Create engaging and relevant content for digital platforms
• Oversee the execution of Email Campaigns
• Continuously analyze and optimize advertisements
• Utilize analytics tools to gauge the success of campaigns
• Implement paid social strategies to increase company visibility and customer engagement.

Requirements

• Proficient in Analytics, with a solid understanding of data interpretation and insights generation.
• Experience in creating, managing, and optimizing Advertisements for various digital platforms.
• Proven expertise in Campaign Planning and execution for diverse marketing initiatives.
• Familiarity with e-Commerce Applications and their role in digital marketing strategies.
• Ability to design, execute, and analyze Email Campaigns for customer acquisition and retention.
• Comprehensive knowledge of Digital Marketing trends, tools, and best practices.
• Proficiency in using Google AdWords for creating effective paid search campaigns.
• Extensive experience with Google Analytics for monitoring and evaluating digital marketing performance.
• Expertise in Paid Social strategies, including creation and optimization of social media ads.
• Solid understanding and hands-on experience with Paid Search techniques for driving targeted traffic.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan