Digital Marketing Manager, Paid Social

$66,500 - $89,900/Yr

Delaware North - Buffalo, NY

Full-time - Mid Level

Buffalo, NY

51-100 employees

Performing Arts, Spectator Sports, and Related Industries

About the position

The Opportunity Delaware North is hiring a full-time Digital Marketing Manager, Paid Social to join our team in Buffalo, New York. As a Digital Marketing Manager, you will be responsible for overseeing and implementing paid social strategies, collaborating with digital marketing teams, and driving revenue goals through expertise in social platforms and analytics. If you have a deep understanding of paid social platforms, best practices, and enjoy working in a collaborative environment to achieve impactful results, we encourage you to apply and be part of our dynamic team. In this role, you will develop and manage the 2024 plan, monitor performance insights, and align goals to impact service quality, volume, and timeliness. You will oversee budget and team resources, recommend operational improvements to senior management to achieve strategic goals across the enterprise, and lead and coach a team of professionals. Ensuring alignment with company objectives, you will set performance goals and provide guidance on paid social campaigns. Collaboration is key in this position, as you will work across departments to align strategies, goals, and digital marketing standards while integrating industry best practices. You will enhance relationships through frequent contact with senior leaders and stakeholders, addressing market, organizational, and project needs. Your role will be pivotal in driving the success of our paid social initiatives and ensuring that we meet our revenue targets.

Responsibilities

• Develop and manage the 2024 plan, monitor performance insights, and align goals to impact service quality, volume, and timeliness.
• Oversee budget and team resources, recommend operational improvements to senior management to achieve strategic goals across the enterprise.
• Lead and coach a team of professionals, ensure alignment with company objectives, set performance goals, and provide guidance on paid social campaigns.
• Collaborate across departments to align strategies, goals, and digital marketing standards, while integrating industry best practices.
• Enhance relationships through frequent contact with senior leaders and stakeholders, addressing market, organizational, and project needs.

Requirements

• 3+ years of paid social media experience.
• Strong analytical skills to interpret data, draw insights, and make data-driven decisions.
• Complete understanding of social specific key performance indicators to strategically measure and track program success.
• Experience working with Meta's suite of paid media tools and other native social networking paid media solutions (LinkedIn and TikTok).
• Experience with installing and implementing Meta Pixels/Events/CAPI.
• Experience with Google Analytics is a must, familiarity with Google Tag Manager is a plus.
• Budget management, recommendations and execution.
• Own campaign management from planning and building to day-to-day optimization and budget allocation across paid social channels (Meta, LinkedIn, TikTok, etc.).
• Strong writing, presentation, and interpersonal skills; advanced Excel skills a plus.
• Interacts well with a variety of personalities and levels of management.
• Must be highly organized with the ability to multi-task under tight deadlines and have excellent project management skills.

Nice-to-haves

• Experience with influencer marketing strategies.
• Familiarity with SEO best practices.

Benefits

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts