Digital Marketing Manager, Part Time, Hybrid

$15,000 - $72,000/Yr

Hudson Logistics - Fort Wayne, IN

Part-time - Mid Level

Fort Wayne, IN

1-10 employees

Truck Transportation

About the position

We are seeking a creative and results-driven Digital Marketing Manager to lead our digital marketing efforts. This part-time role involves developing, implementing, and managing marketing campaigns that promote our products and services, with a focus on enhancing brand awareness and driving customer engagement through various digital marketing strategies.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across various platforms to increase brand visibility and customer acquisition.
• Manage social media channels, creating engaging content that resonates with target audiences while analyzing performance metrics to optimize campaigns.
• Utilize Google Ads and other performance marketing tools to drive traffic and conversions, ensuring effective budget management.
• Oversee email marketing campaigns, including segmentation, copywriting, design, and performance analysis to improve open and click-through rates.
• Collaborate with cross-functional teams to create cohesive marketing materials using Adobe Creative Suite for graphics and promotional content.
• Implement marketing automation tools to streamline processes and enhance customer relationship management.
• Analyze campaign performance data to provide insights and recommendations for future strategies, ensuring continuous improvement in digital initiatives.

Requirements

• Proven experience in digital marketing roles with a focus on social media marketing, email marketing, and performance-driven campaigns.
• Proficiency in Google Ads and Adobe Creative Suite is essential; familiarity with other digital marketing tools is a plus.
• Strong copywriting skills with the ability to create compelling content that drives engagement and conversions.
• Excellent analytical skills to interpret data effectively and make informed decisions based on metrics.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.

Benefits

• Flexible working hours
• Part-time schedule
• Opportunity to work in a hybrid environment