Digital Marketing Manager (part-time)

$93,600 - $104,000/Yr

Cyberedge Group - Baltimore, MD

Part-time - Mid Level

Baltimore, MD

Professional, Scientific, and Technical Services

About the position

CyberEdge Group is seeking a part-time Digital Marketing Manager (DMM) to support its marketing efforts for cybersecurity vendors and service providers. This role involves managing digital marketing initiatives, optimizing marketing tools, and enhancing online presence through various channels. The DMM will play a crucial role in the transition to HubSpot and will be responsible for executing marketing campaigns, analyzing performance metrics, and collaborating with team members to improve overall marketing strategies.

Responsibilities

• Aid in the migration from Act-On to HubSpot Marketing Hub
• Optimize Google Analytics (GA4) to capture website traffic statistics
• Configure and execute 3-4 promotional emails per week
• Configure and execute ongoing social media posts
• Engage with contractors and/or vendors to improve search engine optimization (SEO) website performance
• Design and execute pay-per-click search engine marketing (SEM) campaigns on LinkedIn, Google, and other sites
• Engage with Cybersecurity Marketing Society personnel to promote CyberEdge services to its members
• Engage with company personnel and/or contractors to create blogs and other ongoing website content, ensuring that all content is optimized for SEO performance
• Engage CyberEdge's graphic designer to create images for all digital marketing campaigns and initiatives
• Download contacts from ZoomInfo and perhaps other sites that align with prospect buyer personas and ideal company profiles (ICPs)
• Configure webinars within On24 for monthly customer webinars hosted by CyberEdge's CEO
• Engage with webmaster and/or web development firm to make approved enhancements to the CyberEdge and other company websites
• Aggregate monthly reports to depict website traffic, email performance, social media performance, webinar performance, SEO keyword ranking performance, lead to MQL to SQL conversion, digital marketing ROI, and other key performance indicators (KPIs)
• Make suggestions for new marketing campaigns, new marketing technology tools, and ways to improve digital marketing program efficiency and/or performance

Requirements

• Minimum of five years of high-tech industry digital marketing experience
• Extensive experience with HubSpot Marketing Hub (certification is a plus)
• B.S. or B.A. undergraduate degree
• Strong verbal and written communications skills
• Excellent organization skills and attention to detail
• Knowledge of MS Word, MS Excel, MS PowerPoint, and Google Product Suite
• Available home office space

Benefits

• Health insurance
• Paid time off