Digital Marketing Manager - Partner Events

Delta Defense - West Bend, WI

Full-time - Mid Level

Remote - West Bend, WI

Personal and Laundry Services

About the position

The Program Manager, Partner Events at Delta Defense, LLC plays a crucial role in enhancing the promotion and attendance of in-person training classes and educational events across the national business partner network of the U.S. Concealed Carry Association (USCCA). This position requires a strong belief in the 2nd Amendment and the mission of the USCCA, which is dedicated to helping responsible Americans avoid danger, save lives, and keep their families safe. The Program Manager will utilize both digital and traditional marketing channels to execute event marketing strategies, ensuring that all marketing campaigns successfully achieve lead and sales targets while supporting the requirements of the field team. In this pivotal role, the Program Manager will collaborate with various teams including Sales, Training, Marketing, Operations, and IT to oversee new curriculum integrations and maintain strong relationships with all stakeholders. The responsibilities include establishing and monitoring Key Performance Indicators (KPIs) to ensure that all sales and marketing initiatives exceed targets, developing strong partnerships with the Outside Sales team and the Official Partner network, and continuously improving and supporting the event curriculum in collaboration with the Education & Training Group and Sales team. The Program Manager will also engage with Data Analytics, IT, and other departments to create targeted audience segments and ensure effective campaign delivery through robust data analysis. Additionally, the role involves overseeing the management of standing meetings, conducting after-action reviews, and leading product marketing efforts to enhance the effectiveness of training product sales through event marketing. Budget and resource management is also a key responsibility, ensuring that program budgets are adhered to and expenditures are monitored effectively. Staying updated on event marketing trends and ensuring compliance with industry standards and company policies are essential duties of this role.

Responsibilities

• Establish and monitor Key Performance Indicators (KPIs) to ensure all sales and marketing initiatives exceed targets.
• Develop strong partnerships with the Outside Sales team and the Official Partner network to enhance business outcomes.
• Build and maintain long-term relationships with cross-functional teams and external business partners to ensure streamlined program execution and scalability.
• Work closely with the Education & Training Group and Sales team to continuously improve and support the event curriculum.
• Collaborate with the Member Experience team to support and evolve national community events campaigns, ensuring high member retention and satisfaction.
• Engage with Data Analytics, IT, and other departments to create targeted audience segments and ensure effective campaign delivery through robust data analysis.
• Oversee the management of standing meetings, conduct after-action reviews, and lead product marketing efforts to enhance the effectiveness of training product sales through event marketing.
• Support the creation, automation, and distribution of marketing content and assets, ensuring alignment with brand standards and compliance across all channels.
• Manage program budgets and monitor expenditures to ensure activities remain within financial scope.
• Stay updated on event marketing trends and best practices within the B2B and B2C sectors, particularly related to outdoor/sporting goods retailers, shooting ranges, and other relevant channels.

Requirements

• Bachelor's degree in Marketing or a related field, or equivalent professional experience.
• A minimum of 5 years of progressive experience in digital marketing is required.
• Experience in both B2B and B2C marketing, particularly within the firearm or self-defense industry, is highly desirable but not mandatory.
• Professional experience facilitating events with a promotional event management platform such as Swoogo, Eventbrite, Fever, or other similar software is highly desirable.
• Proficiency in Google Suite, project management software, and Email/SMS delivery platforms is required.
• Familiarity with Braze, Salesforce, Retool, Google Analytics, Tableau, Adobe Creative Cloud, BrandMuscle, Google Ads, Meta Ads Manager, EventBrite, and ClickUp is beneficial but not essential.
• Strong analytical and problem-solving abilities, with a proven track record of making data-driven recommendations.
• Excellent time management and organizational skills, with the capacity to handle deadline-driven projects effectively.
• Exceptional interpersonal and communication skills, capable of developing relationships and collaborating with a diverse range of team members.

Nice-to-haves

• Familiarity with marketing automation tools and CRM systems.
• Experience in the outdoor/sporting goods industry.
• Knowledge of compliance regulations related to marketing in the firearm industry.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401k retirement plan
• Paid time off
• Flexible scheduling options
• Professional development opportunities
• Employee discounts on products and services