Digital Marketing Manager (PDX, SF, LAX, SD)

$65,000 - $80,000/Yr

Bread And Butter Pr - Los Angeles, CA

Full-time - Mid Level

Hybrid - Los Angeles, CA

About the position

The Digital Marketing Manager at bread & Butter is responsible for managing digital marketing strategies for food & beverage and hotel & travel clients. This role involves crafting creative content strategies, building consumer ad funnels, and ensuring client goals are met through effective digital marketing tactics. The position requires a strong focus on analytics, strategic thinking, and relationship building with clients and team members.

Responsibilities

• Manage and respond to the needs of food & beverage and hotel & travel clients daily.
• Craft creative content strategies and build consumer ad funnels that work.
• Meet or exceed KPIs for ads across the industry.
• Plan and execute all digital marketing campaigns including SEM, email, social media, and display advertising.
• Measure and report performance of all digital marketing campaigns to create benchmarks for success.
• Collaborate with internal teams and outside agencies to optimize user experience and landing pages.
• Evaluate strategies against client objectives and adjust quarterly goals as needed.
• Draft and manage e-blasts using platforms like MailChimp and Constant Contact.
• Brainstorm new growth strategies and evaluate emerging technologies for marketing optimization.
• Attend and lead client meetings to assess campaign progress and propose new advertising opportunities.

Requirements

• 5+ years of digital marketing experience, preferably within an agency and with hotel, restaurant, and food & beverage brands.
• Proven track record for driving sales via paid social media, Google, and digital marketing tactics.
• Ability to build and manage social media advertising strategies for multiple clients.
• Experience in planning and executing digital marketing campaigns including Google search and display ads, Amazon ads, SEO, and retargeting ads.
• Ability to measure and report performance of digital marketing campaigns and optimize based on insights.
• Experience collaborating with internal teams and external partners to create effective marketing strategies.
• Ability to draft and manage e-blasts and email marketing campaigns.

Nice-to-haves

• Experience in a fast-paced environment and ability to manage multiple projects simultaneously.
• Strong problem-solving skills and a proactive approach to client needs.

Benefits

• Unlimited vacation
• Generous maternity and family planning leave
• Hybrid working model
• Summer Fridays
• Time off for important events like birthdays and parent-teacher conferences
• 401k plan
• New business bonuses
• Generous employee referral program
• Medical, dental, and vision insurance
• Extensive training and skill development opportunities