Digital Marketing Manager / Product Manager

Jsr Tech Consulting - Newark, NJ

Full-time - Mid Level

Newark, NJ

Professional, Scientific, and Technical Services

About the position

The Digital Marketing team is seeking a skilled Product Manager to lead digital project management initiatives within a major financial firm. This role involves collaborating with a global marketing team and technology partners to drive the evolution and optimization of the digital ecosystem. The successful candidate will balance user goals with business outcomes, ensuring the successful adoption of new digital features and initiatives.

Responsibilities

• Lead projects across multiple teams & businesses, including stakeholder management, establishing launch timelines, tracking the development of each workstream, identifying and solving dependencies, and managing the execution of deliverables.
• Convert business inputs into actionable requirements, user acceptance criteria, and use cases to ensure that outcomes align with and achieve business goals.
• Establish the governance model for pre-and-post project execution, including Executive Sponsors, Core Team, Work-Stream Leads, and Key Stakeholders.
• Audit completed projects, conduct post-mortem meetings, outline improvements, and implement process changes.
• Create user stories independently and as part of a team, managing them through the full sprint cycle, including QA, final approvals, demos, and all other agile ceremonies.
• Primary contact to troubleshoot marketing technology and platform issues as they arise.
• Manage and maintain documentation for projects, meetings, and SOPs.

Requirements

• 5+ years of digital product development/management experience.
• Proven experience gathering and transforming customer/business needs into an actionable product roadmap.
• Proven experience consolidating multiple requirements/user stories into tangible executable project plans.
• Track record of collaborating with a large and varied group of cross-functional teams and partners.
• Excellent understanding of web technologies and concepts, with experience delivering marketing technology tools and platforms.
• Strong project management skills in Agile/Scrum and Waterfall methodologies.
• Ability to communicate effectively with technical and non-technical individuals.
• Excellent communication skills (presentation, written, verbal) with all levels of management.
• Strong user experience/design sense, with a record of building great experiences.
• Proficiency in Microsoft Office applications and JIRA.
• Experience with marketing technology platforms (e.g., Drupal / AEM, SFMS / SalesForce, Marketo / Eloqua).
• Experience with ADA/WCAG standards for accessibility is a plus.
• Experience working in highly regulated industries (finance, pharma, etc.) is a plus.
• Proficiency in Adobe Suite is a plus.

Nice-to-haves

• Experience with ADA/WCAG standards for accessibility.
• Experience working in highly regulated industries (finance, pharma, etc.).
• Proficiency in Adobe Suite.