Digital Marketing Manager, Public Sector Marketing - US

$70,900 - $151,700/Yr

Amazon - Arlington, VA

Full-time - Mid Level

Arlington, VA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing Manager for Public Sector Marketing at Amazon Web Services (AWS) is responsible for shaping and executing digital marketing strategies aimed at public institutions, including government, nonprofit, and educational sectors. This role involves designing online experiences that enhance customer engagement and drive growth in the Public Sector business. The manager will independently define success metrics, optimize integrated marketing campaigns across various channels, and collaborate closely with cross-functional teams to achieve departmental goals.

Responsibilities

• Shape digital marketing strategy for the Public Sector department.
• Fully own execution of marketing campaigns and design online experiences.
• Define success metrics by working backward from department goals.
• Architect, execute, and optimize integrated campaigns across email, web, and paid/syndicated channels.
• Support the digital team's charter to build foundational digital marketing programs.
• Drive optimization and create long-term solutions for database growth and list segmentation.
• Collaborate closely with field, sales, and technical teams.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Proficiency in Excel or Tableau for data manipulation, including macros, charts, and pivot tables.
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.

Nice-to-haves

• Experience in multi-territory campaign management.
• Experience in digital marketing and content production timelines and processes.

Benefits

• Flexible schedule
• Relocation assistance from within the US
• Comprehensive medical benefits
• Financial benefits including equity and sign-on payments
• Employee discounts and programs