Drive Shack - Raleigh, NC
posted about 2 months ago
Drive Shack Inc. is seeking a Digital Marketing Manager with expertise in navigating the digital landscape and a strong passion for social media engagement. In this role, you will spearhead our digital marketing strategy, focusing extensively on social media channels. Your responsibilities will include enhancing brand awareness, nurturing online community growth, and driving website traffic and customer acquisition through innovative digital and social media initiatives. As a Digital Marketing Manager, you will develop and oversee the implementation of a comprehensive digital marketing strategy, integrating strong social media management to achieve business and marketing objectives. You will direct the company's digital presence across all channels, including website management, email marketing, digital advertising, and a robust social media strategy encompassing content creation, regular engagement, and follower growth. Collaboration is key in this role, as you will work with the Marketing Activations Manager, Creative Strategist, Director of Marketing, and other key stakeholders to harmonize digital initiatives with broader marketing strategies and company goals. You will maintain an optimized, engaging, and up-to-date company website, incorporating SEO best practices to enhance visibility and user experience. Your expertise in social media will be crucial as you craft and execute a cutting-edge social media strategy to enhance brand presence, engage with diverse audiences, and drive conversions through creative and compelling content across various platforms. Additionally, you will design and deploy impactful email campaigns, leveraging analytics to refine and improve reach and effectiveness. Leading digital advertising efforts will also be part of your responsibilities, including the use of analytics tools to track performance, optimize campaigns, and ensure a positive ROI. You will foster meaningful interactions with the online community, respond to queries, and build relationships to enhance customer loyalty and satisfaction. Regular evaluation of digital marketing metrics will inform your strategy, providing insights and recommendations for future campaigns based on data-driven analysis. Finally, you will efficiently manage the digital marketing budget, ensuring strategic allocation of resources for maximum impact and cost-effective results.