Digital Marketing Manager - Recruiting & Events

Stack Sports - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Educational Services

About the position

As a Digital Marketing Manager at Stack Sports, you will play a pivotal role in shaping the marketing strategy and driving revenue growth through innovative digital marketing initiatives. This position is highly visible and offers significant potential impact on both revenue and partner experience. You will be expected to operate effectively in fast-paced and chaotic environments, demonstrating exceptional attention to detail and efficiency in your work. Your ability to sell and communicate effectively will be crucial, as you will be bridging the gap between the marketing and sales teams while understanding the unique needs of our customers. In this role, you will be responsible for the entire marketing motion at Stack Sports, which includes optimizing email campaigns, generating new ideas to engage audiences, writing compelling copy, and guiding the creative team on new concepts. You will also coordinate partner activations and play a critical role in onsite marketing at events. Your collaboration with the outbound teams to build new webinar series will be essential, as will your involvement in making strategic decisions about resource allocation. You will have the opportunity to work closely with our Sr. Vice President of Innovation and Marketing, as well as line of business leadership and other groups. Your responsibilities will include developing a deep understanding of our partners, products, and the buyer's journey, as well as growing distribution across all channels. You will need to be skilled in content creation, supported by SEO/SEM optimization and PPC strategy, ensuring that content reaches the right part of the sales funnel at the right time. Familiarity with creating engaging video and webinar content will also be beneficial. Additionally, you will partner closely with lifecycle marketing to nurture prospects in the funnel and collaborate with sales and marketing to build programs that support sales enablement. Your ability to manage our campaign calendar and prospect generation, including a web scraping strategy to identify target accounts, will be key to your success. Finally, you will measure, track, and report on all Account-Based Marketing (ABM) activities to illustrate ROI and ensure optimal use of sales and marketing tactics.

Responsibilities

• Optimize email campaigns to enhance engagement and conversion rates.
• Generate new ideas to activate audiences and drive traffic.
• Write compelling copy for various marketing materials and campaigns.
• Guide the creative team on new concepts and marketing initiatives.
• Coordinate partner activations and marketing efforts at events.
• Collaborate with outbound teams to develop new webinar series.
• Manage the campaign calendar and prospect generation strategies.
• Implement a web scraping strategy to identify target accounts and prospects.
• Measure, track, and report on all ABM activities to demonstrate ROI.

Requirements

• Strong experience with email orchestration software such as SalesForce Marketing Cloud, Pardot, Hubspot, or Responsys.
• Proven ability to grow distribution across all marketing channels, not just owned channels.
• Skilled in content creation with a focus on SEO/SEM optimization and PPC strategy.
• Ability to ensure content reaches the appropriate part of the sales funnel at the right time.
• Familiarity with creating engaging video and/or webinar content.
• Experience in collaborating with sales and marketing teams to build programs that support sales enablement.

Nice-to-haves

• Experience in sports technology or related fields.
• Knowledge of advanced digital marketing tools and technologies.
• Creative mindset with a passion for storytelling and audience engagement.

Benefits

• Competitive salary based on experience and qualifications.
• Opportunity to work with a world-class executive team.
• Access to innovative sports technology and marketing tools.