Digital Marketing Manager (REMOTE - USA)

$90,000 - $130,000/Yr

Danaher - Boston, MA

Full-time - Mid Level

Remote - Boston, MA

Computer and Electronic Product Manufacturing

About the position

The Digital Marketing Manager at Leica Biosystems is responsible for overseeing and optimizing paid search campaigns across multiple countries, focusing on lead generation and revenue growth. This role involves hands-on management of PPC campaigns, collaboration with internal teams, and the implementation of innovative digital marketing strategies to enhance performance and conversion rates.

Responsibilities

• Develop and implement innovative paid search strategies focused on lead generation and conversion optimization.
• Build landing pages, run A/B tests, and optimize pay-per-click (PPC) advertising campaigns across various platforms (Google Ads, Bing Ads, etc.) to drive targeted traffic.
• Engage in the hands-on management of paid search campaigns.
• Manage A/B testing and optimization to ensure optimal allocation and ROI maximization.
• Collaborate with internal teams and manage relationships with key stakeholders, providing updates.

Requirements

• Minimum of 5 years' experience in managing PPC campaigns for B2B companies specifically for lead generation.
• Demonstrated ability in working hands-on in PPC account optimizations in B2B settings.
• Experience building & A/B testing landing pages and integration with CRMs such as Salesforce.
• Bachelor's degree in marketing, business, or a related field.

Nice-to-haves

• Experience in analyzing digital traffic, user behavior, and conversion data using web analytics tools.
• Effective communication, negotiation, and stakeholder management skills.
• Familiarity with key digital marketing areas: Email marketing, SEO, SEM, marketing automation, CRO & A/B testing.

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401(k)
• Bonus/incentive pay