The Medicus Firm - Dallas, TX
posted about 2 months ago
The Medicus Firm (TMF), a part of M3USA, is seeking a Digital Marketing Manager to join our dynamic team. As a national healthcare recruitment firm, TMF is committed to being the market leader in performance, people, and partnerships. This role is pivotal in driving our marketing strategies to attract and recruit physicians effectively. The Digital Marketing Manager will be responsible for creating and executing demand generation strategies that not only drive qualified leads but also contribute to revenue growth. This position requires a strong understanding of multi-channel campaigns, including email marketing, social media, PPC, SEO, and content marketing, particularly within the healthcare or recruitment sectors. In this role, you will develop and execute B2B marketing strategies aimed at enhancing engagement, lead generation, and customer acquisition. You will manage and optimize various digital marketing campaigns, ensuring that they align with our overall business objectives. Collaboration with the marketing team is essential to create compelling content and targeted campaigns that resonate with our audience. Additionally, you will implement a comprehensive social media strategy to increase brand awareness and engage with potential recruits, while also monitoring and responding to social media interactions to foster community engagement. The Digital Marketing Manager will also be tasked with monitoring online reputation through client reviews and creating campaigns to enhance our online ratings. Content creation is a significant aspect of this role, as you will assist in developing branding materials and graphic content for all digital channels. You will design, build, and maintain email marketing campaigns, analyze their performance, and utilize data-driven insights to refine our marketing strategies. Reporting on campaign performance to senior management will be a key responsibility, along with evaluating and optimizing marketing processes for increased effectiveness and efficiency. This position offers a unique opportunity to be at the forefront of healthcare innovation, shaping the future of physician recruitment through strategic digital marketing initiatives.