Digital Marketing Manager (Remote)

Aquila Software (Formerly Loginsoft) - Pembroke Pines, FL

Full-time - Mid Level

Remote - Pembroke Pines, FL

Publishing Industries

About the position

The Digital Marketing Manager at LendSuite is responsible for developing and executing a comprehensive marketing strategy aimed at driving organic growth across the LendSuite group of businesses. This role involves managing the marketing team and collaborating with sales to align objectives, while also focusing on brand awareness and lead generation through various digital marketing channels.

Responsibilities

• Develop and execute a comprehensive marketing strategy that generates quality leads and builds brand awareness.
• Develop and maintain company web presence strategy, including digital media, social advertising, SEO/SEM, and mobile applications.
• Collaborate with sales team members to align sales and marketing objectives to generate new leads.
• Perform market research and analysis for existing and potential lines of business, customer segments, and competitors.
• Measure overall content effectiveness by analyzing and reporting success metrics.
• Implement and track KPIs to demonstrate marketing effectiveness and identify areas for improvement.
• Establish and maintain scalable processes and manage technical tools for effective campaigns.
• Stay current on market trends and incorporate innovative ideas to achieve marketing goals.
• Coordinate and attend industry trade and consumer events, as well as networking opportunities.

Requirements

• 4+ years of experience in Digital Marketing for IT Companies.
• Experience using web analytics, SEO optimization, social media, and other digital marketing tools.
• Experience with growth marketing and growth hacking.
• Thorough understanding of current digital marketing concepts, strategies, and best practices.
• Ability to balance strong strategic/analytic thinking with creativity.
• Deep understanding of data capture, storage, and flow for multi-channel, data-driven marketing.
• Excellent organizational skills with the ability to meet deadlines while managing multiple projects.
• Practical experience with web analytics platforms (Google Analytics, Adobe Analytics, Web Trends).

Benefits

• Opportunities for professional growth within the Constellation Software group of companies.
• Dynamic organizational culture that rewards high performance and hard work.
• Autonomy to be creative and curious in a supportive environment.