Digital Marketing Manager - REMOTE

About the position

Join us as a Digital Marketing Manager. Are you ready to be a driving force behind transforming healthcare education? At Concorde, we're not just shaping careers; we're transforming lives. Our mission-driven approach to education impacts the lives of our students, strengthens our communities, and empowers individuals to achieve their dreams. As a Digital Marketing Manager at Concorde, you'll play a pivotal role in our continued commitment to personal, professional, and community development. The digital marketing manager supports digital media campaigns aimed at driving student recruitment. This role is responsible for generating inquiries across digital paid sources including paid search, paid social, display networks, digital video, affiliate partners and managing the approved budgets associated with these activities.

Responsibilities

• Collaborate with the marketing department head and cross-functional leaders to understand the digital marketing needs of the business
• Create strategies to meet lead generation goals across business units and academic programs while maintaining balanced combination of online marketing channels to reach the target audience
• Comparison testing to determine the optimal variables in lead generation materials
• Identify and evaluate new lead generation channels and sources
• Track and report demand generation performance to budget and prior year to evaluate effectiveness of strategies
• Perform digital marketing and funnel auditing to measure results of current strategies
• Refine and optimize channel mix and timing to support conversion goals
• Manage channel sources and partners including agency and affiliate sources
• Manage acquisition cost metrics within budget requirements
• Monitor and address leads from initial contact to conversion for budgeted vs. actual variances and data accuracy
• Report out performance of lead generation goals monthly for budgeted vs. actual
• Provide forecast and growth opportunity projections
• Manage the digital creative process and ensure compliance for approval

Requirements

• Bachelor's Degree in marketing, communications, or related field (required)
• Minimum of five (5) years digital marketing management, campaign building, bid optimization, vendor management (required)
• Minimum of three (3) years search engine optimization, search engine marketing, and ad budget management experience (required)
• One (1) year of experience developing comparison testing, reporting to leadership (required)

Nice-to-haves

• Minimum of three (3) years of forecasting and budget management (preferred)
• Minimum of three (3) years of marketing database and display campaign management experience (preferred)

Benefits

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family for all eligible Concorde and UTI programs of study.
• Flexible Time Off for Exempt Employees (FTO): Take time off as needed with no limit, no accrual, and full pay-just get approval in advance.
• Accrued Vacation for Full-Time and Part-Time Non-Exempt Employees: Full-Time employees accrue 2 weeks of paid vacation per year and Part-Time employees accrue based on the number of hours worked each week.
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days.
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby.
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents.
• Pet Insurance: Competitive coverage for your furry family members through ASPCA.
• Health Plan Enrollment: 30 days to choose your health plan with coverage starting after one full month of employment.