Drive Shack - Richmond, VA
posted about 2 months ago
Drive Shack Inc. is seeking a Digital Marketing Manager who will play a pivotal role in shaping the company's digital marketing strategy. This position is designed for an individual with a strong passion for social media engagement and a comprehensive understanding of the digital landscape. The Digital Marketing Manager will be responsible for enhancing brand awareness, nurturing online community growth, and driving website traffic and customer acquisition through innovative digital and social media initiatives. The role requires a strategic leader who can develop and oversee the implementation of a comprehensive digital marketing strategy that aligns with the company's business and marketing objectives. In this role, the Digital Marketing Manager will direct the company's digital presence across all channels, including website management, email marketing, digital advertising, and a robust social media strategy. This includes content creation, regular engagement with followers, and growth of the online community. The manager will collaborate closely with the Marketing Activations Manager, Creative Strategist, Director of Marketing, and other key stakeholders to ensure that digital initiatives are harmonized with broader marketing strategies and company goals. The position also involves maintaining an optimized and engaging company website, incorporating SEO best practices to enhance visibility and user experience. The Digital Marketing Manager will craft and execute a cutting-edge social media strategy to enhance brand presence and drive conversions through creative and compelling content across various platforms. Additionally, the role includes designing and deploying impactful email campaigns, leading digital advertising efforts, and utilizing analytics tools to track performance and optimize campaigns for a positive ROI. Regular evaluation of digital marketing metrics will inform strategy, providing insights and recommendations for future campaigns based on data-driven analysis. Budget management is also a key responsibility, ensuring strategic allocation of resources for maximum impact and cost-effective results.