Drive Shack - Richmond, VA
posted 25 days ago
Full-time - Mid Level
Richmond, VA
Amusement, Gambling, and Recreation Industries
About the position
Drive Shack Inc. is seeking a Digital Marketing Manager who will lead the company's digital marketing strategy with a strong focus on social media engagement. This role is pivotal in enhancing brand awareness, nurturing online community growth, and driving customer acquisition through innovative digital initiatives. The manager will oversee the company's digital presence, including website management, email marketing, and digital advertising, while collaborating with key stakeholders to align digital efforts with broader marketing goals.
Responsibilities
- Develop and oversee the implementation of a comprehensive digital marketing strategy.
- Direct the company's digital presence across all channels, including website management and email marketing.
- Collaborate with the Marketing Activations Manager, Creative Strategist, and Director of Marketing to align digital initiatives with company goals.
- Maintain an optimized and engaging company website, incorporating SEO best practices.
- Craft and execute a cutting-edge social media strategy to enhance brand presence and engage audiences.
- Design and deploy impactful email campaigns, leveraging analytics for improvement.
- Lead digital advertising efforts and use analytics tools to track performance and optimize campaigns.
- Foster meaningful interactions with the online community to enhance customer loyalty.
- Regularly evaluate digital marketing metrics to inform strategy and provide insights for future campaigns.
- Efficiently manage the digital marketing budget for maximum impact.
Requirements
- Bachelor's degree in Marketing, Digital Technologies, or a related field.
- Demonstrable experience as a Digital Marketing Manager with a focus on social media management or digital advertising.
- Expertise in utilizing website analytics tools (e.g., Google Analytics) and familiarity with Google AdWords.
- Comprehensive understanding of social media platforms, trends, and analytics tools.
- Experience in executing email marketing and digital advertising campaigns with a focus on optimization and ROI.
- Creativity merged with analytical prowess to drive marketing success.
- Outstanding communication skills to engage effectively with a digital audience.
- Commitment to staying informed about digital marketing trends and innovations.
Benefits
- Comprehensive medical, dental, and vision coverage
- 401(k) plan with company match
- Employee Assistance Program
- Flexible PTO
- Opportunities for career growth
