Grubmarket - San Francisco, CA
posted about 2 months ago
About the position
GrubMarket is seeking a talented Digital Marketing Manager to join our dynamic team. As a key player in our marketing department, you will be responsible for developing, initiating, creating, and overseeing both short-term and long-term digital marketing campaigns. Your role will also involve managing our social media presence across platforms such as Facebook, Twitter, and Instagram. We are looking for a candidate who possesses a strong background in copywriting, art direction, and social media management, with the ability to expand our brand's reach locally while enhancing customer acquisition, loyalty, and awareness. In this position, you will develop a comprehensive website traffic plan, setting clear goals and benchmarks to measure success. You will generate biweekly reports to analyze the performance of our marketing campaigns, ensuring that we are on track to meet our objectives. Your analytical skills will be crucial as you analyze key metrics for optimization and growth, allowing us to refine our strategies and improve our results. Collaboration is key in this role, as you will partner with advertising and media specialists to enhance our marketing outcomes. You will also communicate and work cross-functionally with other departments to align our business goals and results, ensuring that our marketing efforts are integrated with the overall company strategy. This is an exciting opportunity to make a significant impact on our brand's growth and success as we expand our operations.
Responsibilities
- Develop a website traffic plan and create goals and benchmarks to meet
- Generate biweekly reports on our marketing campaigns' performances
- Manage social media brand presence on Facebook, Twitter, and Instagram
- Analyze key metrics for optimization and growth
- Partner with advertising and media specialists to increase marketing results
- Communicate and work cross-functionally regarding business goals and results
Requirements
- Bachelor’s Degree in Marketing or related field required
- 2+ years’ experience in digital marketing and advertising (paid and organic)
- Broad grasp of social media, website metrics, and digital advertising best practices
- Demonstrable experience with email marketing
- Great team player!
