Digital Marketing Manager, Shared Services

Four Seasons - Fort Lauderdale, FL

Full-time - Mid Level

Fort Lauderdale, FL

1,001-5,000 employees

Accommodation

About the position

The Digital Marketing Manager at Four Seasons is responsible for establishing brand and channel preference, generating revenue, and executing data-driven strategies for the Four Seasons Resort Palm Beach and Four Seasons Hotel and Residences Fort Lauderdale. This role involves overseeing digital marketing efforts, managing social media channels, and analyzing performance metrics to enhance the online presence and reputation of the hotels.

Responsibilities

• Oversee each Hotel's digital channels with a proactive and creative approach to all digital and electronic marketing platforms.
• Design and implement innovative campaigns that increase awareness of the Hotel and support commercial goals including direct channel mix growth.
• Oversee and optimize online and offline presence of each Hotel including content and images on Four Seasons owned channels, partner, and third-party websites.
• Manage online reputation, including monitoring, reporting sentiment to internal stakeholders, and leading community responses.
• Support direct reports and agency partners with digital marketing tactics including SEO, PPC, email marketing, and display advertising.
• Partner with operations team to promote guest data capture, usage of the Four Seasons App, and online guest reviews.
• Manage Local Mailing List Manager and communication schedule to this audience.
• Assist with writing briefs for digital campaigns, analyzing results, and reporting on key learnings.
• Conduct a digital benchmark on a regular basis with key competitors to determine opportunities to improve content and solutions.
• Manage Hotel and priority Restaurant social media channels, curating engaging content that showcases Brand DNA while increasing total audience size and engagement.
• Execute effective community management of all social media platforms.
• Leverage social media channels to amplify key messages and support organic search through strategic and creative communication.
• Pursue, negotiate, and coordinate social media influencer visits, ensuring expectations are aligned and the influencer understands the property and brand aesthetic.
• Utilize available programs to vet and integrate User Generated Content.
• Monitor social media conversations relevant to the Hotel, luxury travel industry, and local market.
• Provide monthly digital KPI, social media, and Revinate reports.

Requirements

• College education required.
• Three to five years of experience in a digital marketing capacity.
• Previous digital marketing experience, and hospitality and sales experience preferred.
• Experience with social media platforms and consumer engagement.
• Excellent writing, presentation, and communication skills.
• Photography and video skills and an eye for aesthetic.
• Attention to detail and organization.
• Influencer relations experience.
• Knowledge of InDesign and production methods in graphic arts and collateral.
• Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
• Ability to manage third-party agencies, partners, and vendors.
• Proficient in Microsoft Office Suite.

Nice-to-haves

• Experience in hospitality marketing.
• Strong awareness of the digital world.

Benefits

• 401(k) Retirement Plan
• Excellent Training and Development opportunities
• Complimentary Accommodation at other Four Seasons Hotels and Resorts
• Complimentary Dry Cleaning for Employee Uniforms
• Complimentary Employee Meals