Digital Marketing Manager-Vokey Wedges | Titleist Golf Clubs

$97,000 - $123,000/Yr

Acushnet Company - Carlsbad, CA

Full-time - Mid Level

Carlsbad, CA

Merchant Wholesalers, Durable Goods

About the position

The Digital Marketing Manager - Vokey Wedges at Acushnet Company is responsible for developing and executing comprehensive digital marketing strategies to enhance traffic, engagement, and sales on Vokey.com. This role requires a deep understanding of various digital marketing channels and the ability to analyze data for campaign optimization. The manager will collaborate with the Director of Marketing to shape the strategy and success of the global Vokey brand, ensuring consistency in messaging and branding across all platforms.

Responsibilities

• Create and execute digital marketing plans that align with global brand goals.
• Integrate various digital channels such as SEO, SEM, email marketing, social media, and content marketing.
• Develop engaging content for the website, blog, social media, and email campaigns.
• Oversee the planning, execution, and optimization of paid media campaigns.
• Monitor budget allocation and adjust to maximize ROI on campaigns.
• Collaborate with the brand team to enhance user experience on titleist.com and vokey.com.
• Analyze key performance metrics and provide regular reports to inform strategy adjustments.
• Stay updated on the latest digital marketing trends and best practices.
• Work closely with product, sales, and marketing teams for a cohesive marketing approach.

Requirements

• Bachelor's degree required, preferably in Marketing or Communications.
• Minimum of 8 years' experience in interactive marketing or content development.
• Knowledge of HTML, Flash, Photoshop, Illustrator, Fireworks, and video editing software.
• Ability to work in a team environment and translate needs into solutions.

Nice-to-haves

• Golf experience preferred.
• Passion for the game of golf.

Benefits

• Bonus eligibility based on performance.