Uptodate - Waltham, MA
posted about 1 month ago
The Web Marketing Manager will oversee the creation, optimization, and maintenance of the Clinical Effectiveness (CE) web presence for Wolters Kluwer, specifically focusing on the UpToDate and Medi-Span brands. This role involves collaborating with the content and digital teams to publish web pages, manage A/B testing, and drive traffic and conversion growth. The manager will lead the CE web governance team, coordinate with various teams on compliance and governance, and implement innovative digital marketing strategies to enhance visitor engagement and site performance.