Digital Marketing Manager

$70,000 - $80,000/Yr

The Max Challenge - Manalapan Township, NJ

Full-time - Mid Level

Manalapan Township, NJ

Amusement, Gambling, and Recreation Industries

About the position

The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote services across a network of health, wellness, and fitness centers. This role aims to enhance brand awareness, drive web traffic, and acquire new leads and customers through various digital channels.

Responsibilities

• Develop marketing strategies that align with the organization's business goals and communicate strategies to all stakeholders.
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience.
• Stay up-to-date with emerging digital marketing trends and technologies.
• Initiate proactive communication with stakeholders regarding campaign performance and areas of opportunity.

Requirements

• 2+ years of experience in paid digital marketing including management and optimization of budgets.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
• Proficient in marketing automation tools.
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Strong project management skills.
• Excellent written and verbal communication skills.
• Strong knowledge of Microsoft Office Suite.

Nice-to-haves

• Thought leader in marketing and technique.
• Ability to produce compelling copy to drive leads and conversions.
• Dynamic and high energy in interactions with peers and management.
• Confident in delivering on aggressive growth targets.
• Forward thinking with a focus on new technologies and efficiencies.
• Goal-oriented with a focus on tracking campaign ROI.
• Resourceful in solving problems and completing projects.

Benefits

• Health Coverage
• Vision/Dental/Life Insurance
• 401K Matching Program
• 15 PTO Days + 5 Flex Remote Days Annually
• Complimentary MAX Membership