About the position
Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems. This new leadership role within the Meridian Bioscience Diagnostics Marketing Communications team offers the opportunity to shape and execute the brand's omni-channel strategy. Success requires expertise in digital strategy, channel execution, marketing and data operations knowledge, and an understanding of the medical healthcare space. The ideal candidate thrives in a collaborative environment and is hands-on, driving tactical implementation in a dynamic, evolving organization.
Responsibilities
- Serve as the digital Subject Matter Expert (SME) & business partner to the Diagnostics Marketing team and cross-functional teams.
- Lead the development, and implementation of a digital marketing strategy to drive brand awareness, lead generation, and customer engagement across all online channels for the Diagnostics organization.
- Oversee and manage omni-channel campaigns, ensuring alignment with business objectives and consistent brand messaging across digital platforms such as websites, social media, email, and paid advertising.
- Manage digital marketing tools, platforms, and technologies, ensuring they are effectively utilized to enhance campaign execution and reporting.
- Lead the development of digital content strategies, collaborating with the Marketing team and key stakeholders to produce impactful content tailored to target audiences.
- Partner with corporate communications and cross-functional teams on website strategy to leverage data-driven insights for Diagnostics business to optimize Search Engine Optimization (SEO), drive website traffic and generate leads.
- Coordinate with cross-functional teams to ensure digital marketing initiatives align with broader business goals.
- Analyze and interpret marketing performance data to measure the effectiveness of campaigns, identify trends, and optimize strategies for continuous improvement.
- Monitor industry trends and emerging technologies to identify opportunities for innovation and maintain competitive advantage in digital marketing strategies.
- Ensure compliance with digital marketing regulations, such as data privacy laws, and adhere to best practices for ethical and effective marketing.
- Manage project timelines of deliverables to ensure timely and successful execution of digital marketing initiatives.
- Other duties as assigned to support business objectives.
Requirements
- A minimum of a bachelor's degree in Business, Marketing or related field is required.
- A minimum of 5-7+ years of professional relevant experience required, with demonstrated experience of hands-on implementation of digital tactics and channels.
Nice-to-haves
- B2B marketing and/or Diagnostics experience preferred.
- Deep digital & omni-channel execution experience across core channels required.
- Hands on experience working within marketing automation platforms preferably HubSpot.
- Thorough understanding of the cross-functional interdependencies needed to successfully execute complex omni-channel efforts.
- Demonstrated knowledge of marketing operations, data operations and data privacy.
- Proven ability to work cross-functionally and on multiple projects simultaneously.
- Resourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organization.
- Startup, emerging life science or biotech, or new team experience preferred.
- Competent in Microsoft Office 365 (Excel, PowerPoint, Word)
- Excellent written & verbal communication skills with attention to detail
- Strong project and time management skills
- Quantitative, analytical, and problem-solving abilities, including the ability to turn data and insights into online marketing initiatives
- Budget and project management experience preferred.
- Strong organizational skills; ability to handle multiple tasks, meet deadlines and manage priorities.
