Digital Marketing Manager

$70,000 - $85,000/Yr

Eddy Pump Corporation - Houston, TX

Full-time - Mid Level

Houston, TX

Machinery Manufacturing

About the position

The Digital Marketing Manager will lead the marketing efforts for a group of B2B industrial equipment companies, focusing on developing and executing comprehensive digital marketing strategies to enhance brand awareness, generate leads, and engage customers. This role involves managing a global team of marketing professionals and providing technical direction to ensure alignment with business goals.

Responsibilities

• Develop and implement digital marketing strategies to drive traffic and generate leads.
• Lead and manage a global team of marketing professionals, ensuring effective collaboration across time zones.
• Provide technical direction on SEO, SEM, PPC, website optimization, and analytics.
• Oversee the execution of digital marketing campaigns across various channels.
• Monitor and analyze the performance of marketing campaigns, using data to optimize strategies.
• Oversee the creation of high-quality content for target audiences.
• Ensure consistent messaging and branding across all digital platforms.
• Manage digital marketing budgets effectively, allocating resources to high-impact activities.
• Collaborate with other departments to align marketing efforts with business objectives.

Requirements

• Minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial role.
• Strong knowledge of SEO, SEM, PPC, email marketing, social media marketing, and analytics tools.
• Proven experience managing and leading remote teams.
• Strong analytical skills with the ability to interpret data and identify trends.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects.

Nice-to-haves

• Experience in B2B marketing and industrial equipment.
• Advanced degrees or certifications in digital marketing.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off