Digital Marketing Manager

$69,900 - $94,400/Yr

Modivcare Solutions - Remote, OR

Full-time - Mid Level

Remote, OR

About the position

This position is responsible for managing integrated digital marketing programs within a healthcare and/or professional services environment. The role involves developing and implementing various digital marketing campaigns, managing brand reputation, and working cross-functionally with stakeholders to create effective marketing strategies.

Responsibilities

• Develop and implement web, SEO/SEM, email, and social media campaigns.
• Manage brand reputation across all digital channels to maintain consistent target audience messaging.
• Utilize strong analytical ability to evaluate end-to-end audience experience across multiple channels.
• Work cross-functionally with key stakeholders to develop digital marketing strategies, plans, and assets.
• Partner with IT in website maintenance; Sales in CRM and campaign requirements.
• Work with agency partners to develop a formal style guide for digital marketing.
• Understand buyer personas and buyer journeys.
• Follow and enforce brand guidelines.
• Evaluate customer research, market conditions, and competitor data to ensure digital activities and messaging are driving business.
• Display a solid understanding of website analytics tools.
• Participate in other projects or duties as assigned.

Requirements

• Bachelor's Degree in Marketing, Business, or related field required.
• Seven (7) plus years of experience in B2B digital marketing experience leading and managing web development, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Salesforce and marketing automation experience required.
• Experience in HTML and WordPress preferred.
• Healthcare industry preferred.
• Marketo certification is a plus.
• Strong leadership and team management skills.
• Ability to inspire and guide team members to achieve results.
• In-depth knowledge of digital marketing channels, processes, and tools, particularly in ESPs.
• Proficient in analytics tools and platforms to measure and analyze campaign performance.
• Exceptional communication skills, both written and verbal.
• Strategic mindset and the ability to think creatively and analytically.
• Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.

Nice-to-haves

• Familiarity with website/email management tools such as WordPress, Google Analytics, Hubspot, Marketo, Braze, and Wrike are preferred.

Benefits

• Medical, Dental, and Vision insurance
• Employer Paid Basic Life Insurance and AD&D
• Voluntary Life Insurance (Employee/Spouse/Child)
• Health Care and Dependent Care Flexible Spending Accounts
• Pre-Tax and Post-Tax Commuter and Parking Benefits
• 401(k) Retirement Savings Plan with Company Match
• Paid Time Off
• Paid Parental Leave
• Short-Term and Long-Term Disability
• Tuition Reimbursement
• Employee Discounts (retail, hotel, food, restaurants, car rental and much more!)