Digital Marketing Manager

Belfort Group - Boston, MA

Full-time - Mid Level

Boston, MA

About the position

The Digital Marketing Manager will be responsible for developing and executing digital marketing strategies, managing multiple advertising campaigns, and optimizing performance across various digital platforms. This role requires a creative problem solver with a strong background in pay-per-click advertising and digital marketing execution.

Responsibilities

• Set up and conduct daily management of advertising campaigns across various digital platforms (Ex. Google Ads, Facebook Ads Manager, Programmatic Ads, etc.)
• Implement and manage various lead generation efforts through online display, video, social and native channels.
• Experience executing buys with a variety of KPIs including CPC, CPL, CPM and CTR.
• Collaborate on strategic development, analysis and optimization of digital campaigns.
• Understand technical set-up of campaign, leads and third-party systems to provide input for enhancements.
• Plan, develop, and execute digital programs, strategies and campaigns.
• Lead ongoing management of digital marketing strategy across several client accounts.
• Keep abreast of industry trends and developments in digital marketing technologies.
• Monitor and analyze campaign performance and maintain regular reporting.

Requirements

• Bachelor's degree in digital marketing communications or related field.
• 5-7 years of digital marketing experience and/or digital media buying.
• Solid working knowledge in Google Ads, Analytics, Google Optimize, Google Campaign Manager, Google Tag Manager, Facebook Ads Manager, LinkedIn Advertising, Media Buying etc.
• Experience in Digital Media strategies, planning and execution to meet awareness and lead generation objectives across all channels.
• Meticulous attention to detail, highly organized and good judgement.
• Strong communication skills.
• Ability to adapt and lead in a fast-paced environment.
• Analytical ability to understand and derive insights from data.
• Maximize online lead acquisition while maintaining allowed CPL/CPA.

Nice-to-haves

• SEO experience
• Experience with marketing automation and CRM such as HubSpot, Salesforce etc.