Digital Marketing Manager

$107,600 - $120,000/Yr

Medical Depot - Port Washington, NY

Full-time - Mid Level

Port Washington, NY

Merchant Wholesalers, Durable Goods

About the position

The Digital Marketing Manager at Drive DeVilbiss is responsible for driving the organization's digital marketing strategy to enhance brand visibility and accelerate growth. This role involves leading email marketing initiatives, optimizing digital marketing capabilities, and tailoring strategies for both B2B and DTC audiences. The manager will collaborate with cross-functional teams to ensure effective execution of marketing campaigns and continuously evaluate performance to capitalize on new opportunities.

Responsibilities

• Develop and execute comprehensive digital marketing strategies, encompassing SEM, SEO, social media, email marketing, and display advertising.
• Oversee the management of marketing databases, ensuring the effective deployment of campaigns across multiple channels.
• Design and implement marketing strategies for both B2B and DTC audiences, aligning with business goals and market dynamics.
• Strategize, create, and implement email marketing campaigns that drive engagement and conversion.
• Lead the execution of email marketing automation, including list segmentation, A/B and multivariate testing, and campaign scheduling.
• Develop and implement strategies to drive lead generation through targeted digital campaigns, content marketing, and inbound marketing tactics.
• Optimize customer retention by creating personalized marketing campaigns that foster loyalty and repeat business.
• Analyze customer data to identify opportunities for improving customer retention and reducing churn.
• Lead and manage marketing projects from inception to execution, ensuring alignment with timelines, budgets, and business objectives.
• Collaborate with cross-functional teams, including creative, product management, sales and IT, to ensure the smooth execution of marketing campaigns and initiatives.
• Continuously assess project progress, identify potential risks, and implement solutions to keep projects on track.
• Measure and analyze the performance of digital marketing initiatives, using data-driven insights to optimize ROI and KPIs.
• Identify emerging trends and implement strategies to enhance marketing spend efficiency and campaign effectiveness.
• Collaborate with internal teams to devise innovative growth strategies for both existing and new products.
• Plan, execute, and evaluate experiments and conversion tests to drive continuous improvement.
• Stay abreast of emerging technologies, providing thought leadership on potential adoption to maintain a competitive edge.
• Work closely with agencies and vendor partners to execute marketing initiatives that align with business objectives.
• Partner with the Director of Marketing to strategize, launch, and test acquisition and activation initiatives.
• Monitor and manage project and brand budgets, ensuring all marketing activities are on track and aligned with financial goals.

Requirements

• Bachelor's degree in Marketing or a related field.
• 5-7 years of hands-on experience in digital marketing, with a strong background in managing various marketing databases and tools.
• Proven proficiency in using HubSpot for campaign management and performance analysis.
• Strong ability to analyze and interpret data, with a keen eye for detail and a proactive approach to problem-solving.
• Demonstrated experience in leading and guiding direct reports and cross-functional teams to achieve marketing objectives.
• Deep understanding of digital marketing strategies, including best practices and emerging trends.

Nice-to-haves

• General understanding of Salesforce is a plus.

Benefits

• Competitive Benefits
• Paid Time Off
• 401(k) Savings Plan