Digital Marketing Manager

Clutch Group - Kansas City, MO

Full-time

Kansas City, MO

Administrative and Support Services

About the position

The Digital Marketing Manager at Clutch Creative is responsible for overseeing and optimizing digital marketing strategies for B2C clients in the nutrition and wellness sector. This role involves executing campaigns, analyzing performance metrics, and collaborating with brand strategists to align digital efforts with overall brand goals.

Responsibilities

• Execute and optimize campaigns across platforms like Google Ads, social media, and programmatic channels.
• Analyze campaign metrics (CTR, CVR, CPA, ROAS) and identify growth opportunities.
• Stay updated on digital trends and leverage new features.
• Work with brand strategists and creatives to align digital campaigns with overall brand goals.
• Manage relationships with external digital vendors.

Requirements

• 3-5 years of experience in digital marketing campaign management.
• Proven track record of campaign success across multiple platforms.
• Strong analytical skills and experience with analytics tools.
• Understanding of Google Tag Manager.
• Proactive approach to staying updated on digital trends.

Nice-to-haves

• Experience with Amazon Ads, TikTok Ads, Shopify, or SEO is a plus.