Digital Marketing Manager

$95,000 - $190,000/Yr

Abbott Laboratories - Austin, TX

Full-time - Mid Level

Austin, TX

10,001+ employees

Miscellaneous Manufacturing

About the position

The Digital Marketing Manager at Abbott Laboratories will oversee the digital marketing technology stack and processes within the Heart Failure Division. This role involves collaborating with various business teams to enhance platform health, implement best practices, and drive continuous improvement in digital marketing processes. The manager will also be responsible for marketing automation, database management, and ensuring compliance with privacy regulations while generating insights from marketing metrics.

Responsibilities

• Configure and optimize automated workflows and data orchestration.
• Oversee marketing database management, ensuring data quality and compliance with privacy regulations.
• Execute data cleansing initiatives to maintain data health.
• Monitor campaigns for automation accuracy and perform quality assurance on customer-facing initiatives.
• Execute marketing automation campaigns to drive lead generation.
• Gather inputs and assets for email campaigns, including audience segmentation and campaign logic.
• Build and test email templates within automation platforms.
• Provide operational and analytical support for growth marketing initiatives.
• Generate regular reports on marketing metrics offering insights.
• Identify and implement projects to improve operational performance and efficiency.
• Assist in the administration of marketing tools, iterating on workflows and nurture programs.
• Document Standard Operating Procedures.
• Manage and optimize the marketing technology stack.
• Support the adoption of new technologies.
• Stand up and support technology throughout the marketing funnel, from prospect to customer.
• Stay up to date on marketing trends and technologies to drive innovation.
• Collaborate on the development and integration of marketing technologies to enhance capabilities and streamline processes.
• Define technology tools and platform roadmaps across all digital channels, through strategic guidance and discovery of emerging digital platforms and channels.
• Work closely with IT development to represent use cases and communicate business priorities and user needs.
• Manage contractor and third-party technology vendor relationships.
• Manage and mitigate technology-related issues for platforms and projects; work closely with IT and other partners to do so.
• Manage taxonomy and meta data tagging within CMS systems (AEM and others) working with dedicated web agency.
• Collaborate with IT teams to deliver effective and compelling online experiences through product lifecycle by providing user stories, functional requirements, and participating in UAT, launch and post-launch activities.

Requirements

• 7+ years of experience in digital marketing operations, demand generation or digital marketing, preferably in a healthcare company.
• Bachelor's degree in Marketing, Advertising, Communications, Public Relations, Information Technology, Computer Science, or equivalent.
• A highly analytical mindset and attention to detail.
• Exceptional organizational skills with the capacity to juggle multiple projects simultaneously.
• Excellent verbal and written communication skills.
• Self-assured, adaptable, and self-motivated, thriving in a fast-paced environment under tight deadlines.
• Deep understanding of the B2B marketing funnel, including its stages and implications for measurement.
• Experience with database management.
• Demonstrated use of analytics and data management in decision-making on platform features and use.
• Proven experience working with cross-functional teams and outside vendors.

Nice-to-haves

• Database management and hygiene experience, workflow tools (e.g., Wrike, Monday.com).
• Expertise in project management, with a proven track record of successfully coordinating tasks across diverse teams and managing competing deadlines.
• Experience with Adobe Experience Manager, Marketo, Salesforce, Google Analytics, Power BI.
• Experience with agile methodology approach and tools (e.g., JIRA).

Benefits

• Free medical coverage for employees via the Health Investment Plan (HIP) PPO.
• Excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement and the Freedom 2 Save student debt program.
• FreeU education benefit for obtaining a bachelor's degree.