Digital Marketing Manager

Simplus - Madison, WI

Full-time - Mid Level

Remote - Madison, WI

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Manager will be responsible for managing the strategy and execution of various digital marketing initiatives, including website optimization, SEO, and social media marketing. This role is crucial for enhancing brand perception and driving pipeline growth. The ideal candidate will have extensive experience in digital marketing and will work closely with the VP of NA Marketing to align campaigns with go-to-market strategies.

Responsibilities

• Review and assess the current state of digital marketing and create a plan to enhance brand perception and contribute to pipeline growth.
• Own website personalization and optimization, collaborating with content marketing and design teams.
• Develop and execute digital ABM marketing strategies targeting key accounts and industries using the Influ2 platform.
• Manage social media strategy and execution, focusing on enhancing the brand presence on LinkedIn.
• Analyze and report on performance across all digital marketing channels, ensuring effective pipeline tracking and attribution.

Requirements

• Bachelor's degree in Marketing, Communication, Advertising, or a related field.
• Minimum of 5 years of experience in digital marketing.
• Proven experience in strategizing and implementing end-to-end digital marketing campaigns.
• Experience running high-performing campaigns on LinkedIn.
• Strong visual design skills and the ability to drive cohesive campaigns and messaging.
• Excellent written and verbal communication skills.

Nice-to-haves

• Experience in SaaS or SaaS services marketing, particularly in a B2B environment targeting commercial-sized organizations.
• Familiarity with tools such as WordPress, Influ2, ZoomInfo, Pardot, and Salesforce.
• Background in graphic design.

Benefits

• Remote work flexibility
• Full-time position with standard business hours (Monday to Friday)