Warren Distribution - Charlotte, NC
posted 4 months ago
Highline Warren is seeking a Digital Marketing Manager to join our Integrated Brand Marketing team in Charlotte, NC. As a leading national manufacturer and distributor of consumable and maintenance products for the automotive aftermarket, we are on an ambitious growth trajectory and recognize that our people are our most important asset. This role offers the opportunity to develop and execute comprehensive marketing campaigns aimed at driving brand awareness, customer acquisition, and revenue growth. The ideal candidate will thrive in a fast-paced, growth-focused environment and will be instrumental in enhancing our marketing efforts. In this position, the Digital Marketing Manager will lead the planning and execution of marketing campaigns across various channels, including retail, organic and paid search (SEO and SEM), paid advertising (PPC and PPL), email, social media, and partnerships. The role requires collaboration with designers and external agencies to create and implement a content strategy that drives leads and conversions through various formats such as blog posts, whitepapers, case studies, videos, and diagnostic tools. Additionally, the manager will optimize content for search engine visibility to improve organic rankings and drive inbound traffic. The successful candidate will be an expert in our content management system, Salesforce Digital Experience Cloud, providing daily operational support. They will work closely with internal stakeholders to ensure proper messaging, timing, and execution of multi-channel campaigns, ensuring a seamless handoff of leads to support sales enablement efforts. The Digital Marketing Manager will also provide detailed analysis and measurement of campaign results, using insights to refine future campaigns and stay informed about industry trends and competitive activity to inform campaign strategies.