Digital Marketing Manager

Shimano - Ladson, SC

Full-time - Mid Level

Remote - Ladson, SC

Wholesale Trade Agents and Brokers

About the position

The Digital Marketing Manager at Shimano North America Holding is responsible for leading the digital marketing strategies for the company's fishing division. This role involves managing digital platforms, creating demand among dealers and consumers, and collaborating with various teams to drive revenue. The position requires regular reporting on key performance indicators (KPIs) and return on investment (ROI) to continuously refine marketing strategies.

Responsibilities

• Be the driving force for all digital marketing efforts and branding voice of all Shimano brands for the U.S.
• Build and execute digital marketing strategies using all necessary tools (e.g., website, emails, video, social media, and blog).
• Oversee CRM segmentation and communication strategy by audience.
• Create SEO/SEM content strategy and generation.
• Plan and execute digital marketing strategy around new and legacy items.
• Shared accountability with the eBusiness team to achieve B2C revenue target.
• Support and create global marketing promotions and creative requests from corporate headquarters.
• Create regional digital solutions for Consumer and B2B partners.
• Create, enhance, or manage needed content for all forms of media as needed or assigned.
• Assist with website updates, content improvement, and development.
• Build all consumer promotion content calendar materials.
• Leverage data into actionable insights that inform the organizations' strategic business decisions.
• Monitor email, web, and social analytics via Google Analytics and similar programs.
• Involved with all digital and social marketing content development, including email, content, and online promotions.
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Present ROI on campaigns and how we can improve over time.
• Track activities on a weekly and monthly basis to provide feedback on successful campaigns and programs through KPIs and goals.
• Work with the eBusiness team on all D2C promotion activity and report on sell-thru conversion data for Agency Management.
• Effectively manage projects and agency contracts to achieve maximum efficiency and results.
• Lead agency contracts to ensure the effectiveness of messaging and integrity of the brand to all internal and external audiences, communicating expectations and standards of work quality.
• Assist in managing photo and marketing resource library for all brands.
• Learn new technology as it is released to the market and provide constructive feedback and innovation.
• Engage with the product department on all item changes to effectively communicate new, discontinued, or updated items to consumers.
• Interact with other Shimano sales office teams to coordinate all digital promotion efforts.

Requirements

• Bachelor's degree in Marketing or other related courses preferred.
• 3 - 5 years of digital marketing and project management experience, with demonstrated success with traffic-driving strategies (SEM, content targeting/remarketing, nurturing, etc.) and web functionality.
• Detailed knowledge of digital marketing, advertising, and promotion.
• Strong graphic arts creative abilities with common programs (Photoshop, InDesign, Illustrator, etc.).
• Exceptional time management and planning skills.
• Ability to lead a team of agency contractors and manage effectively.
• Strong written and verbal communication skills.
• Ability to demonstrate, write about and explain product technologies, features, and benefits.
• Ability to work confidently and independently while professionally representing Shimano.

Nice-to-haves

• Industry and fishing knowledge and skills preferred.

Benefits

• Wellness program
• Health insurance
• On-site gym
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching