Cribl - Atlanta, GA
posted 2 months ago
Cribl is a dynamic and innovative company that prides itself on being serious about its work while maintaining a light-hearted culture. We are on the lookout for a digital & demand generation specialist who will take charge of the strategy and execution of webinars, content syndication, and other digital initiatives aimed at enhancing engagement with potential customers. This role is crucial in helping customers understand their challenges, discover solutions, and fully leverage Cribl's products. As a remote-first organization, we empower our employees to perform at their best, regardless of their location. In this position, you will be an integral part of the Revenue Marketing team, responsible for planning and delivering engaging digital experiences throughout the customer journey. Your efforts will directly contribute to customer satisfaction, pipeline growth, and overall business success. You will lead the creation and execution of a comprehensive webinar and demo calendar, utilizing data-driven insights to inform your strategies. Your expertise in webinars and digital events will guide best practices and influence our content strategy, ensuring that we provide valuable learning opportunities that drive engagement and product interest. You will collaborate with various internal and external teams to source speakers, manage project timelines, and facilitate content creation. Your role will also involve managing the end-to-end implementation of webinars and content syndication, ensuring that all promotional activities are executed effectively. You will proactively plan for multiple live or on-demand webinars each quarter and support post-event activities to maximize the impact of our content across different channels. Additionally, you will moderate webinars, engage with audiences, and cultivate a feedback loop to continuously improve our programs. Your analytical skills will be essential in reporting on program performance and making data-driven recommendations for future strategies. As a digital & demand generation specialist at Cribl, you will also be responsible for managing content syndication channels, optimizing lead capture processes, and establishing efficient cross-functional workflows. This role requires a proactive mindset, strong accountability, and a passion for innovation in the fast-paced world of digital marketing.