Digital Marketing Manager

$99,000 - $125,000/Yr

Cribl - Montgomery, AL

Full-time - Mid Level

Montgomery, AL

About the position

Cribl is a rapidly growing company that prides itself on being a serious organization that doesn't take itself too seriously. We are looking for a Digital Marketing Manager who is collaborative, curious, and motivated, with a passion for putting customers first. As a remote-first company, we empower our employees to do their best work from anywhere. In this role, you will be responsible for owning the overall strategy and execution of webinars, content syndication, and other digital activations aimed at deepening engagement with potential customers. Your efforts will help them understand their problems, find solutions, and realize the full potential of Cribl's products. As a key member of the Revenue Marketing team, you will plan and deliver compelling digital moments through the funnel for our audience segments. This involves driving the interlock between campaigns and content contributors across Marketing, ultimately resulting in happy customers, impacting the pipeline, and winning business to contribute to our continued growth story. You will lead the creation and execution of Cribl's webinar and demo calendar based on data-driven insights, working with stakeholders to develop content that has the greatest pipeline impact. You will serve as a subject matter expert on webinars and digital events, advising on best practices, running test-and-learn initiatives, and influencing our content strategy. Your role will also involve managing the end-to-end implementation of programs, proactively planning for 12-15 live or on-demand webinars per quarter, and evolving our webinar program strategy to maximize impact. Additionally, you will moderate webinars, cultivate feedback loops, and provide program reporting to enhance our strategies and inform discussions with stakeholders. This position requires a proactive approach to program management, activation, and optimization of our content syndication channels, ensuring that all operational lead capture and flow requirements are met.

Responsibilities

• Lead the creation and execution of Cribl's webinar and demo calendar based on data-driven insights.
• Serve as a webinar and digital events subject matter expert, advising on best practices and running test-and-learn initiatives.
• Manage the end-to-end implementation across program build and promotion for webinars and content syndication.
• Proactively plan for 12-15 live or on-demand webinars per quarter and support post-event activation.
• Evolve the webinar program strategy to support an optimum mix of channel content.
• Moderate webinars/demos, facilitating audience engagement and speaker interactions.
• Cultivate a feedback loop by sharing post-event reporting and creating follow-on messaging.
• Conduct regular program analysis and briefings, presenting pipeline and revenue impact.
• Own on-demand publishing across owned and paid resources, identifying promotional platforms.
• Establish processes and procedures to facilitate cross-functional work and accelerate program delivery.
• Support additional digital marketing deliverables for product launches as needed.

Requirements

• Minimum of 3-5 years experience in Digital Marketing, with at least 12 months managing webinar and/or demo programs.
• Strong proactivity, accountability, and a spirit of innovation.
• Confidence in publicly representing Cribl at a high level.
• Comfortable operating in a fast-paced environment, passionate about technology and startups.
• Highly data-driven, analytical, and resourceful to tackle hard questions amidst ambiguity.
• Proficiency with Salesforce and Marketing reporting tools.
• Experience in B2B Enterprise SaaS marketing is a plus.

Nice-to-haves

• Experience with digital marketing tools and platforms.
• Familiarity with content syndication strategies.
• Knowledge of lead generation best practices.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Short-term disability insurance
• Life insurance
• Paid holidays
• Paid time off
• Fertility treatment benefit
• 401(k) plan
• Equity options
• Eligibility for a discretionary company-wide bonus