Digital Marketing Manager

Robert Half - Washington, DC

Full-time - Mid Level

Washington, DC

Administrative and Support Services

About the position

The Digital Marketing Manager role at Robert Half is focused on enhancing the company's digital presence and driving growth through effective e-commerce strategies and digital marketing initiatives. This position is crucial for optimizing user experiences, increasing e-commerce sales, and managing various digital marketing campaigns. It is a short-term contract opportunity based in Washington, D.C.

Responsibilities

• Develop and implement strategies to enhance website performance, improve UX/UI, and increase conversion rates to boost e-commerce revenue.
• Direct digital marketing initiatives to drive website traffic, customer acquisition, and online sales.
• Create and execute demand generation campaigns to nurture prospects, drive leads, and support sales pipeline growth.
• Manage SEO strategies to improve organic search rankings and conduct SEM campaigns to drive targeted traffic and conversions.
• Utilize website data and user behavior insights to implement strategies that increase conversion rates.
• Collaborate with content teams to create engaging, SEO-optimized content that supports demand generation.
• Use tools such as Google Analytics and Adobe Analytics to track website performance, monitor KPIs, and generate actionable insights for continuous improvement.
• Manage digital marketing budgets to allocate resources to high-ROI campaigns, driving revenue growth.
• Collaborate with product, design, IT, and sales teams to align digital marketing initiatives with broader business goals.
• Oversee the operation and optimization of the e-commerce platform to ensure a seamless customer experience.

Requirements

• Proficiency in Bing and Google Ad for creating and managing advertisement campaigns
• Demonstrated skills in Content Management Systems (CMS) for website management
• Experience with Customer Relationship Management (CRM) software for maintaining customer relations and database
• Ability to leverage Facebook Insights for analyzing page performances and audience interactions
• Proven experience in creating brand awareness through various digital platforms
• Proficient in blogging to engage with the audience and build brand identity
• Familiarity with analytics tools to measure the performance of digital campaigns
• Experience in campaign planning and execution across various digital platforms.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan