Horizontal Talent - Alameda, CA
posted 3 months ago
The Digital Marketing Manager at Horizontal Talent will play a pivotal role in shaping and executing digital marketing strategies that align with the Client's business objectives. This hybrid position, based in Alameda, California, offers an attractive pay rate and the opportunity to work collaboratively within a dynamic team. The successful candidate will be responsible for leading the development of innovative marketing strategies that leverage the Internet, extranet, multimedia, and e-commerce platforms to enhance the Client's market presence. In this role, you will identify opportunities to expand marketing innovation and effectively utilize existing capabilities across various divisions. Monitoring consumer behavior and conducting thorough marketing research will be essential to yield actionable insights that help shape the overall strategy and direction of marketing efforts. You will also be tasked with developing and managing SEO programs, focusing on defining and improving the total value of the Client's online portfolio. Additionally, the Digital Marketing Manager will manage the execution of both short and long-term objectives and tactical plans for marketing corporate and cross-division programs. A key aspect of this role will involve educating, training, and promoting digital marketing initiatives among corporate and divisional marketing managers, as well as design agencies. This position requires a proactive approach to digital marketing, ensuring that all strategies are effectively communicated and implemented across the organization.