Digital Marketing Manager

Shimano - Irvine, CA

Full-time - Mid Level

Remote - Irvine, CA

Wholesale Trade Agents and Brokers

About the position

The Digital Marketing Manager at Shimano North America Holding is responsible for leading the digital marketing strategies for the company's fishing division. This role involves implementing and managing digital marketing initiatives to drive revenue growth by creating demand among dealers and consumers. The manager will collaborate with various teams, provide regular reports on performance metrics, and ensure the effective representation of all Shimano brands across digital platforms.

Responsibilities

• Be the driving force for all digital marketing efforts and branding voice of all Shimano brands for the U.S.
• Build and execute digital marketing strategies using all necessary tools (e.g., website, emails, video, social media, and blog).
• Oversee CRM segmentation and communication strategy by audience.
• Create SEO/SEM content strategy and generation.
• Plan and execute digital marketing strategy around new and legacy items.
• Shared accountability with the eBusiness team to achieve B2C revenue target.
• Support and create global marketing promotions and creative requests from corporate headquarters.
• Create regional digital solutions for Consumer and B2B partners.
• Create, enhance, or manage needed content for all forms of media as needed or assigned.
• Assist with website updates, content improvement, and development.
• Build all consumer promotion content calendar materials.
• Leverage data into actionable insights that inform the organizations' strategic business decisions.
• Monitor email, web, and social analytics via Google Analytics and similar programs.
• Involved with all digital and social marketing content development, including email, content, and online promotions.
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Present ROI on campaigns and how we can improve over time.
• Track activities on a weekly and monthly basis to provide feedback on successful campaigns and programs through KPIs and goals.
• Work with the eBusiness team on all D2C promotion activity and report on sell-thru conversion data for Agency Management.
• Effectively manage projects and agency contracts to achieve maximum efficiency and results.
• Lead agency contracts to ensure the effectiveness of messaging and integrity of the brand to all internal and external audiences, communicating expectations and standards of work quality.
• Assist in managing photo and marketing resource library for all brands.
• Learn new technology as it is released to the market and provide constructive feedback and innovation.
• Engage with the product department on all item changes to effectively communicate new, discontinued, or updated items to consumers.
• Interact with other Shimano sales office teams to coordinate all digital promotion efforts.

Requirements

• Bachelor's degree in Marketing or other related courses preferred.
• 3 - 5 years of digital marketing and project management experience, with demonstrated success with traffic-driving strategies (SEM, content targeting/remarketing, nurturing, etc.) and web functionality.
• Detailed knowledge of digital marketing, advertising, and promotion.
• Strong graphic arts creative abilities with common programs (Photoshop, InDesign, Illustrator, etc.).
• Exceptional time management and planning skills.
• Ability to lead a team of agency contractors and manage effectively.
• Strong written and verbal communication skills.
• Ability to travel, work extended show hours, and be willing to work outside of normal office hours.
• Advance knowledge of Microsoft Office Suite - Word, Excel, and PowerPoint.
• Ability to work within various digital analytics platforms.

Nice-to-haves

• Industry and fishing knowledge and skills preferred.
• Ability to write both technical and engaging content.
• Good understanding of writing style or tone based on the audience you are speaking to.
• Ability to look at projects and issues in a creative manner and develop engaging concepts and media in all forms.
• Ability to work confidently and independently while professionally representing Shimano.

Benefits

• Wellness program
• Health insurance
• On-site gym
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching