Digital Marketing Manager

University of Nevada - Reno, NV

Full-time - Mid Level

Reno, NV

Educational Services

About the position

The Digital Marketing Manager at the University of Nevada, Reno is a key role focused on enhancing the university's digital presence and driving enrollment growth. This position involves crafting and executing paid digital marketing campaigns across various channels, collaborating with cross-functional teams to promote the university's vision and initiatives.

Responsibilities

• Drive enrollment growth through effective digital marketing strategies.
• Manage all aspects of paid digital marketing campaigns, including media planning and budget management.
• Execute comprehensive marketing campaigns across paid social and search engine marketing.
• Collaborate with the Office of Prospective Students to design and deploy targeted marketing campaigns.
• Analyze campaign performance and report on results to optimize future strategies.

Requirements

• Bachelor's Degree and four (4) years of related professional work experience, or a Master's Degree and two (2) years of related experience.
• Experience in performance marketing, search engine marketing (SEM), and paid social media.
• Direct experience in paid digital marketing.

Benefits

• Health insurance options including dental and vision coverage.
• Generous annual and sick leave.
• Life insurance coverage.
• Access to the E. L. Wiegand Fitness Center with membership options.
• Support through Mountain EAP for personal or interpersonal issues.
• Participation in diversity initiatives through various committees and groups.
• Reduced-rate tuition benefits for faculty and dependents.
• Dual Career Assistance Program for newly hired faculty spouses/partners.