Digital Marketing Manager

About the position

The Digital Marketing Manager will be responsible for development and execution of marketing strategies that align with the company sales strategy to increase revenue for the company. Successful candidates will join a fast paced, positive team with a reputation for excellence in clinical testing that is part of a larger global organization of over 17,000 employees in over 60 countries. At ALS, you will join a team that provides clinical testing services to many of the world's leading cosmetic, consumer product and pharmaceutical companies.

Responsibilities

• Develop and execute marketing strategies including website content, SEO and specific marketing campaigns.
• Plans and executes database marketing, email, social media, and advertising.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Develop and maintain dashboards in PowerBI showing performance towards KPI's.
• Create and maintain content on company website. Reviewing and analyzing content for areas that can be improved and optimized.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Maintains social media presence across all digital channels.
• Measure leads, conversation rate of leads and value of leads generated through dynamics.

Requirements

• Bachelor's degree in advertising, digital marketing, marketing, communications, or equivalent.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.).
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.

Nice-to-haves

• Proficient verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Proficient in Adobe Creative Suite, specifically Premiere, After Effects, Photoshop.
• Proficient in MS Office, Google Analytics, LinkedIn, Sitecore (or other CMS), (or other CRM), and Pardot (or other MAP), Hub Spot, Marketing Automation, and CRM.
• Experience in B2B marketing.

Benefits

• The salary range is $65,000 to $70,000 annually.
• Comprehensive benefit package (including medical, dental, and vision coverage, life and disability insurance, retirement plan with company match, employee assistance and wellness programs, access to company perks).
• Additional vacation days for years of service.
• Business support for education or training after 9 months with the company.
• Learning & development opportunities (unlimited access to e-learnings and more).