Digital Marketing Manager

$95,000 - $110,000/Yr

Golden Gate University - San Francisco, CA

Full-time - Mid Level

Hybrid - San Francisco, CA

Educational Services

About the position

The Digital Marketing Manager at Golden Gate University is responsible for leading the university's digital marketing efforts, focusing on direct-response digital advertising, branding, email marketing, social media, and user-generated content creation. This role involves managing the design and execution of digital campaigns to support enrollment and advancement goals, while also serving as the social media community manager. The position requires a strong background in SEO, analytics, and performance marketing, with a commitment to enhancing access to higher education for working adults.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across all channels
• Manage paid media campaigns, optimizing for KPIs and ROAS
• Plan and implement enrollment email marketing initiatives
• Lead social media strategy and community management for all university social media accounts
• Oversee website content, ensuring it remains current and optimized
• Create and curate content for various digital channels and marketing materials
• Collaborate with internal departments to ensure consistent messaging and brand compliance
• Analyze campaign performance, provide data-driven insights, and report to executive leadership
• Stay up to date with digital marketing trends, best practices, and competitor activities
• Manage projects from conception to completion, ensuring timely delivery within budget
• Assist in developing and socializing the go-to-market strategy for launching new programs/products
• Coordinate all university outreach tactics, including webinars, events, direct mail, and other initiatives to drive enrollment and advancement goals

Requirements

• Bachelor's degree in marketing, communications, or related field from an accredited university
• 5-7 years of progressive professional experience in a marketing role
• Extensive prior experience with Salesforce, Marketing Cloud, Blackthorn, Monday.com, Google Ads, Google Analytics, Meta Business Suite, HootSuite, Canva, Microsoft Office
• Proven track record in paid media, email marketing, and social media management
• Excellent written and verbal communication skills
• Ability to manage multiple projects and meet deadlines
• Highly organized, detail-oriented work style
• Familiarity with tracking metrics through Google Analytics, mass email analytics, and other web, email, and social media monitoring tools
• Experience using content management tools, including web, e-mail, and customer relationship systems
• Strong interpersonal and communication skills

Nice-to-haves

• Experience working in higher education to support enrollment and advancement
• Experience with evaluation of digital marketing metrics
• Experience developing and implementing a content strategy

Benefits

• Comprehensive benefits program
• Flexible schedule may require evening and weekend hours during peak periods