Digital Marketing Manager

$85,000 - $105,000/Yr

Alice + Olivia - New York, NY

Full-time - Senior

New York, NY

Merchant Wholesalers, Durable Goods

About the position

The Digital Marketing Manager at alice + olivia is a senior-level role focused on driving growth in traffic and customer acquisition through strategic management and optimization of digital marketing efforts. This position involves collaboration with cross-functional teams and the senior director of performance marketing to enhance revenue growth by managing key metrics such as cost per acquisition (CPA), return on investment (ROI), and customer lifetime value (CLTV). The role emphasizes the execution of digital marketing strategies across various channels, including paid search, paid social, and affiliate marketing, ensuring collective success in meeting growth objectives.

Responsibilities

• Drive acquisition channel performance to meet new customer and sales revenue targets within established CPA, ROI, and CLTV constraints.
• Develop strategies to maximize the customer funnel by increasing conversion rates and reducing churn, ensuring revenue growth.
• Drive traffic and demand generation through a combination of paid media, organic strategies, and emerging channels.
• Focus on scaling demand while improving marketing efficiency through CAC and improving marketing-driven revenue metrics.
• Oversee direct response programs, including Paid Search, Paid Social, and Affiliate marketing, while evaluating and exploring other emerging media in partnership with agencies.
• Manage and optimize the performance of key channels (Search, Social and Affiliates) by constantly analyzing costs per acquired customer (CAC), ROAS, and increasing engagement rates.
• Effectively motivate, empower, and direct agencies and in-house talent to make informed and effective decisions in media management.
• Lead, create and manage effective reporting needs to best inform the team on daily, weekly and monthly channel performance.
• Work with the Senior Director of Performance Marketing to manage monthly channel budgets, forecasts, and performance planning.
• Manage forecasting and reporting for key digital marketing financial metrics, developing data-driven business recommendations based on analysis.
• Partner with cross-functional teams to execute core business objectives, including Brand Marketing, CRM/Analytics, Creative Team, social media, PR, Ecommerce, and Merchandising.
• Work with creative teams to report on recent performance, ideas on new concepts, and submit creative requests.

Requirements

• 5+ years of progressive experience in online marketing (contemporary women's fashion category is a plus).
• In-depth experience with key acquisition channels and understanding of how cross-channel synergies drive revenue.
• Experience managing and forecasting budgets and performance across marketing channels, with a focus on driving revenue.
• Demonstrated ability to work with external agencies and manage day-to-day interactions.
• A data-driven and analytical mindset with a strong foundation in making evidence-based decisions.
• Excellent collaboration, communication, and relationship-building skills.
• Ability to adjust priorities and perform efficiently in a fast-paced environment.

Benefits

• Base salary range of $85,000 - $105,000 depending on experience and qualifications.