Digital Marketing Manager

$65,000 - $95,000/Yr

Allstate Insurance Agency - Joseph Shahrour - Westminster, CA

Full-time - Mid Level

Westminster, CA

About the position

The Digital Marketing Manager at Allstate Insurance Agency is responsible for leading digital marketing initiatives, focusing on developing, implementing, and optimizing multi-channel digital campaigns. This role combines strategic thinking with hands-on technical expertise to drive the agency's marketing success.

Responsibilities

• Develop and execute comprehensive digital marketing strategies
• Build and manage campaigns across Google, Meta, and TikTok platforms
• Lead web development projects using WordPress
• Create and optimize landing pages for maximum conversion
• Manage substantial marketing budgets across multiple platforms
• Conduct A/B testing and implement data-driven optimizations
• Provide strategic recommendations based on performance analytics

Requirements

• Minimum 3 years of hands-on experience as a Media Buyer
• Proven success building campaigns from scratch on Google, Meta, and TikTok
• Advanced knowledge of WordPress and web development
• Strong technical background in HTML, CSS, and basic JavaScript
• Experience with conversion tracking implementation
• Demonstrated success managing large advertising budgets
• Advanced analytics and reporting capabilities

Nice-to-haves

• Google Ads & Analytics certification
• Meta Business Suite expertise
• TikTok Ads Manager proficiency
• Landing page design and optimization
• Conversion tracking setup and management

Benefits

• Bonus based on performance
• Health insurance
• Opportunity for advancement
• Flexible schedule
• Paid time off
• Professional development budget