Digital Marketing Manager

$70,000 - $80,000/Yr

The Max Challenge - Englishtown, NJ

Full-time - Mid Level

Englishtown, NJ

Amusement, Gambling, and Recreation Industries

About the position

The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote services across a network of health, wellness, and fitness centers. This role aims to enhance brand awareness, drive web traffic, and acquire new leads and customers through various digital channels.

Responsibilities

• Develop marketing strategies that align with the organization's business goals and communicate strategies to all stakeholders
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• Stay up-to-date with emerging digital marketing trends and technologies
• Initiate proactive communication with stakeholders in regards to campaign performance and areas of opportunity

Requirements

• 2+ years of experience in paid digital marketing including management and optimization of budgets
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management skills
• Excellent written and verbal communication skills
• Strong knowledge of Microsoft Office Suite

Nice-to-haves

• Thought leader in marketing and technique
• Strong copywriting skills to produce compelling copy
• Dynamic and confident personality
• Goal-oriented with a focus on revenue targets
• Resourceful in problem-solving and project completion

Benefits

• Health Coverage
• Vision/Dental/Life Insurance
• 401K Matching Program
• 15 PTO Days + 5 Flex Remote Days Annually
• Complimentary MAX Membership