Digital Marketing Manager

Xometry - Lexington, KY

Full-time - Senior

Lexington, KY

Miscellaneous Manufacturing

About the position

The Digital Marketing Manager at Xometry will oversee acquisition marketing for Thomasnet, playing a crucial role in expanding the supplier network through effective advertising and marketing strategies. This position involves managing campaigns, analyzing performance metrics, and collaborating with cross-functional teams to enhance supplier experiences and drive business growth.

Responsibilities

• Create, optimize, and evolve marketing strategies to acquire new suppliers for advertising on Thomas.
• Identify target audience and assess outreach strategies and channels.
• Identify appropriate media channels for target audience and collaborate with teams to develop budgets and execute campaigns.
• Develop new campaigns to encourage suppliers to list their business on Thomas and understand marketing services offered.
• Manage and execute a monthly and annual calendar of marketing campaigns.
• Analyze marketing campaign performance, including email metrics, conversion, and retention, to assess effectiveness and ROI.
• Achieve campaign objectives/KPIs and develop strategic plans to deliver results.
• Lead and participate in cross-functional teams to improve product ideas and create an ideal supplier experience.
• Leverage software tools to inform a data-driven approach in marketing efforts.

Requirements

• 7+ years of relevant experience in advertiser-side marketing, preferably in a digital marketplace and/or B2B setting.
• BA/BS degree with a strong academic record.
• Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents), Looker.
• Proficiency in advertising platforms (Google, Facebook, LinkedIn).
• Experience executing customer marketing plans in a digital marketplace.
• Experience working cross-functionally with operations, sales, product, and services teams.
• Excellent communication, writing, and presentation skills, with high attention to detail.
• Demonstrated ability to define and undertake work assignments with minimal supervision.
• Data/ROI driven with ownership of revenue-related KPIs.
• Solid experience in project management skills, with the ability to organize and prioritize.

Nice-to-haves

• Experience identifying customer success stories and executing campaigns to promote them.
• A willingness to think creatively, test frequently, and learn from failures.

Benefits

• Diversity, equity, inclusion, and belonging commitment.
• Equal opportunity employer policies.